Why Hire a Legal Marketing Consultant for Your Firm’s Submissions?

Unlock the Full Potential of Your Submissions with Expert Guidance and Strategic Insight

3 min read

Hiring a legal marketing consultant can significantly enhance a law firm’s chances of securing prestigious rankings and recognition in legal directories like Chambers and Partners, The Legal 500 or more specialised directories such as IFLR1000 or GAR100. Although usually written by lawyers, these submissions are not legal documents; they are marketing tools that require the expertise of communications professionals to effectively showcase the firm’s strengths and achievements. Here are a few reasons why reaching out to a specialised consultant is a wise choice.

Expertise in Crafting Effective Submissions

Legal directories submissions are highly specialised documents that require a blend of legal knowledge and marketing finesse. A legal directories consultant knows precisely which information needs to be included to highlight the firm’s strengths and what can be left out to maintain focus and clarity. This expertise, honed through handling hundreds of submissions, consequently ensures that the firm’s application stands out for the right reasons, presenting a compelling case for top-tier rankings.

Superior Communication with Partners

Consultants have the experience and authority to engage with partners effectively, often better than internal marketing teams or assistants. They understand the legal industry and furthermore can speak the language of lawyers. This then allows them to extract the most relevant and impactful information from the firm’s partners. This rapport also ensures that the submission accurately reflects the firm’s expertise and achievements, rather than just ticking boxes.

Established Relationships with Directory Editors

Another key point is that a seasoned legal directories consultant typically has established relationships with the editors and researchers who evaluate the submissions. These connections can be invaluable in understanding what each directory is looking for, helping to tailor submissions that resonate with the decision-makers. This insider knowledge gives the firm a competitive edge in the rankings process.

Efficiency and Focus

Ideally, lawyers should spend their time focussing on their clients and business development, not on necessarily drafting detailed submissions. A legal directories consultant can handle the entire process more efficiently and effectively, drawing on their extensive experience in writing, editing, and improving submissions. They can complete the task faster and with better results, allowing the firm’s lawyers to stay focused on their primary responsibilities.

And ROI?

ROI is not guaranteed when hiring a legal directories consultant, as legal directory rankings depend on various factors beyond the consultant’s control—such as competition, the firm’s actual achievements, and how the directory evaluates submissions. However, a consultant significantly increases the chances of securing better rankings by presenting the firm’s strengths more strategically and efficiently.

In conclusion, hiring a legal directories consultant allows a law firm to present its best case in these important marketing documents. By leveraging specialised expertise, professional relationships, and efficient processes, a legal directories consultant can help the firm achieve optimal rankings and significantly enhance their market presence. The result is a more effective use of both time and money: lawyers remain focussed on revenue-generating tasks, and the firm benefits from expertly written submissions that maximise the chance of achieving top-tier rankings.