Legal Edge

Welcome to Legal Edge, where we share expert perspectives and the latest trends in legal marketing and communications. Whether you're looking to elevate your firm's brand or stay ahead of industry trends, we’re here to help you navigate the evolving legal landscape.

Attract the best graduates to your law firm: What do students look for?

04/02/2025

Top law graduates seek more than prestige. They want career growth, work-life balance and inclusivity. By offering mentorship, meaningful work and a strong culture, your firm becomes a destination for top talent, fostering long-term success and building the next generation of legal leaders.

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Beyond billable hours: Marketing strategies for law firms in 2025

03/12/2024

Discover how modern marketing strategies can empower law firms to build trust, attract new clients, and strengthen existing relationships. Learn to embrace digital channels, thought leadership, and client-focused approaches to stay competitive and future-proof your firm in 2025.

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Wind turbines generating renewable energy against a clear sky, symbolising sustainability.

Driving Sustainable Change in Law Firms: Why Integrating the SDGs Matters

05/11/2024

Discover how adopting the United Nations Sustainable Development Goals (SDGs) can help law firms to improve their internal practices, develop client service, and align with the growing demand for sustainability in the corporate world.

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Be the Expert: Why Lawyers Should Use Thought Leadership to Attract Clients

01/10/2024

Thought leadership articles help position you as an expert by sharing timely, insightful information with clients. By targeting the right audience, publishing across platforms, and staying relevant with fresh content, you build trust, enhance visibility, and attract new business opportunities.

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From Deadline to Strategy: Preparing for the Next Submissions

02/09/2024

After the submission rush, it’s crucial to take time for reflection and refinement. Discover how to evaluate past submissions, reassess your strategies, and keep your team engaged to set yourself up for a more effective and impactful submission cycle ahead.

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Why Hire a Legal Marketing Consultant for Your Firm’s Submissions?

06/08/2024

Hiring a legal marketing consultant can enhance your firm’s chances of top rankings in directories like Chambers and The Legal 500. Consultants offer specialized expertise, effective partner communication, and valuable editor relationships, allowing lawyers to focus on their core work while improving submission quality and firm visibility.

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